Updated: Jun 22, 2022
You may not realize it, but pretty much everything starts with branding. Think about it. You want to create slides for a presentation you have at work; branding. You want to plan a theme party at your house; branding. You are starting a new ministry at your church; branding. You want to launch your side hustle and let it be known to the world; branding.
Branding is more than a logo. It's kind of like identity. Who you are, what you're about, what you sound and look like. By focusing on good branding for the projects you are bringing to life, you are making sure that you know exactly what that project stands for. But even more than that, you are making sure others know exactly what that project is and stands for as well.
Now, one of the ways to know what the project stands for and is really about is to have a Branding Kit. There are certain things you might find in such a kit:
Voice, so the brand's tone and language. What does the brand sound and feel like?
Values and culture. What the brand is about (e.g., social justice or recycling, or faith)
Color palette. What are the chosen colors this brand speaks through?
Primary & secondary fonts (at least)
Shapes and elements.
For example, one of the things I do when I create websites for my clients is that I make sure that all the photos for the site are edited in a way that fits their brand. Some might think of this as a small and unimportant detail, but oftentimes, it's the details that add that special sauce, that cherry on the cake type of statement.
Here, for instance, I shot and edited photos for a recent client, Equilibrium Counseling.
Ready for the final reveal? This is what the site I created ended up looking like.
Now, I'll leave you with a few thinking questions. Do you have a project you're currently working on? What are the goals of this project? Who is this for? What will it look like visually (colors, fonts, logo, shapes and elements, photo presets)? Do you have a branding kit or are there missing pieces in your branding kit? Do you need expert help to bring this brand to life?